DISQUS

Paul Buchheit: Facebook knows who you are, and that's worth more than you think

  • kul · 1 year ago
    the big one for identity is paypal...
  • Eric Eldon · 1 year ago
    @jfno Paul's point is that there are a lot of interesting ways Facebook may create huge revenue streams in the future -- ecommerce, search, etc.

    @alan Again, Paul's point is that there are a lot of interesting ways Facebook may create huge revenue streams in the future.

    This is a great essay, guys, and if you don't understand it the first time, you should re-read it.
  • jfno · 1 year ago
    That explains nicely why Facebook as such a high valuation. But I think you should state more clearly that Facebook valuation is on the potential they get it right. For now it seems to me they are the unimaginative ones and the only way they found to monetize their directory is to allow spam.
  • alan p · 1 year ago
    "I think that assessment misses out on something very interesting: Facebook is capturing everyone's identity and relationships"

    With respect, I think thats the only reason anybody gives them any credit for being anywhere even near a possible $ bn future valuation - monetizing that "graph" was the whole point of Beacon for example, but the user base reacted quite strongly to having all that captured data (ab)used.
  • Jon K. · 1 year ago
    True. Nobody missed that out ..
  • Varun Mahajan · 1 year ago
    Ain't friendfeed like facebook newsfeed...Its' diferent, but still both share some characteristics. It is like giving tips to your competitor.
    I am however confused how you gonna make money in friendfeed. You can also work on somewhat similar model as you described for facebook. After all friendfeed is opt-in oriented service, so spam will be zero there too.
    I myself have a suggestion for making money on friendfeed. Very obvious is google adsense for friendfeed searches. However you can also show 1 sponsered post/day on the top. or 4-5 sponsered posts on right side as techmeme shows.
  • paulbuchheit · 1 year ago
    I'm pretty sure that Facebook already realizes that identity and relationship information is valuable. This blog post is for everyone else, since most people probably haven't given it much thought and are only valuing the superficial aspects of what they see going on there.
  • augustus · 1 year ago
    Paul,
    Good article. Its always tough making predictions about the future but I appreciate people who try.

    I personally don't think Facebook will ever be worth much for two reasons:

    1. Most people including me do not like to put our personal information online. There are n number of ways to keep in touch with friends and family without facebook. So facebook can never go mainstream. Facebook is infact no different than geocities.

    2. Its rare to find a profitable business model on the Internet. Of all the companies that came and went there are only a few really profitable companies on the Internet - Google, ebay, Amazon. The odds of facebook finding a profitable business model are against it especially since its been around since 2004. I won't bet on it.

    Thanks again for the article. it helps us all to think.

    Augustus
  • Alex Hammer · 1 year ago
    Bret Taylor and Paul Buchheit are each geniuses. If it is true as has been said elsewhere that Google is the next Microsoft and Facebook is the next Google, then I would add that Friendfeed is the next Facebook.
  • Mikhail Gurevich · 1 year ago
    absolutely right, I think it's downright scary that Facebook has the social graph of it's entire community. With some lax privacy laws coupled with a little security weakness in terms of privacy implementations we have a potential nightmare in our hands. People seem to be way too willing to give out personal information on it. We just had the beacon scare. Wonder what next. Me? I stay far, far away.
  • Varun Mahajan · 1 year ago
    Adding to my previous comment, one way of revenue generation is showing adds based on my previous history at friendfeed. You can get broad categories of what are my interests e.g. google, RSS, ecommerce, India, Web2.0, pictures etc. from the content I read/liked/commented upon in friendfeed. I won't mind getting and clicking advertisments based on my interests.
  • sarahintampa · 1 year ago
    If you think that's cool, wait till you see Delver! Big-time social graph search!
  • Eric Wan · 1 year ago
    >> Of course the problem with letting random users edit or reorder the search results is that you will quickly be overwhelmed by spam and fraud.

    For an average user, 1 in a thousand of their friends (since not many people have thousands of friends, we may as well think that as 0) do not contribute content on websites (digg, wikipedia, etc.) So it seems pretty unimaginable to build a search engine around edits by your friends.

    Any further explanations on that?
  • ilamont · 1 year ago
    The Industry Standard has created a prediction that touched upon your commentary. See "Facebook acquires Friendfeed," at http://tinyurl.com/4l9x8m
  • Erhan Erdogan · 1 year ago
    Eric S. said they will be together for least 16 years with google trio. But something is wrong. Giants should be kicked by someone else one day. this is earth's best rule.?!
  • Mike · 1 year ago
    "Of course there's some noise caused by random friending" - that's a bit of an understatement! I have 500 friends, I know 400 of them and have actually consider 100 of them close friends / co-workers. That's a LOT of noise.
  • Nik · 1 year ago
    This is great and I have believed that we are really scratching the surface for Facebook...

    Some other apps/ideas that they could tie on top of their service:
    1) Full Blown Email
    2) Music download/streaming Service (tied to social recommendations)
    3) Movie Download service (again tied to social recommendations)
    4) Service Exchanges (e.g. ELance, Rent a Coder where trust is still important
    etc...)

    I niggling doubt is why Classifieds/Marketplace hasn't taken off within Facebook yet (or has it?)... A leading indicator to if marketplace related activities (e.g. Auctions) would take off is if Classifieds take off. This is bothersome...

    Perhaps, people are willing to go through the extra mile of dealing with scammers if they get an additional response for a classified listing or auction...Does that mean that marketplace related activities can partially live outside of Facebook but with a link back to your FB profile for full benefit and less scammers...
  • Uno · 1 year ago
    Hey Paul,
    I agree that Facebook does have a lot of info on you, but I don't know how deep that info is. I wrote a post on how I think Digg has more Attention Data on you than Facebook does: http://www.unodewaal.com/2008/04/14/social-news...

    Have you seen what Magnolia did with sign-ups? You authenticate against Facebook (or any other account) and which verifies your identity. Apparently they had a huge drop in spam numbers, which is a good testament to verified identity!
  • daurel · 1 year ago
    now I understand better why does facebook needs all the servers:

    Number of MySQL servers
    MySQL one master/three slaves
    Facebook 1,800 (900m/900s)

    Number of Web Servers
    Facebook 10,000

    oupsie I'd say

    from http://www.paragon-cs.com/wordpress/?p=144
  • Karthik Ram · 1 year ago
    Hi Paul,
    I agree with your observation.

    I think design of a product (information based - I'm not referring to products like Dyson vaccum cleaner) once you have a high-level business idea is very simple.

    Principle 1:
    Information is better consumed when it is pushed to users than making them pull it.

    Principle 2:
    Information is even better consumed when it is relevant.

    I think the above 2 principles to a large extent can satisfy most products that are information based. How information pushed can be made relevant can have multiple design solutions. Identity is one ingredient that helps establish relevancy.

    Regards,
    Karthik
  • CJ · 1 year ago
    On an almost completely different note I often wonder, as an history student, how the accumulation of personal information that the internet provides, particularly social networking sites such as Facebook, will change or further the profession. The reconstruction of social graphs is a part of the historians job and while there will still be ample room for analysis it is interesting to think about the ways in which this type of information will inevitably (I believe) transform the discipline.
  • zachlandes · 1 year ago
    "Ebay has had a relatively solid lock on the auction market due to network effects, but with billions of dollars in profits, a $42 billion market cap, and 10 years of not innovating, I'm willing to bet that won't last"

    Paul, I am not surprised to read this. However, I would like more insight into your thinking on this - what more do people want out of an auction site? To me, the huge user base of ebay has provided it with what users really want - more options, more direct price competition. It is to every users great advantage to have many versions of the same item listed on the same auction service. And of course, these prices are specific to ebay - another auction site will have somewhat different prices. As a result, ebay has locked in its user base by offering more value than anyone else can for its users. Other sites have a chicken vs. egg problem of sorts - they need more users to get more price competition, and they need more auctions to get more users. It is a very difficult obstacle to surmount. And if the popularity of the very basic-ui craigslist is any indication - people are interested in prices, not features. Your thoughts?
  • Beethoven · 1 year ago
    Will it ever make sense for any social network to open its graph up? Seems to me it is very difficult to capture all of a person's identity streams. I for one use Multiply, Facebook, LinkedIn, GMAIL, Google search (yes, two products from the same company though I don't know if the identity info is shared across the two), Yahoo, Stockpicker, etc. Moving forward, I may create accounts for yet more online applications and social networks.
  • gregtidwell · 1 year ago
    Photo tagging is reliable source of data that Facebook can use to analyze relationships and ultimately helps to verify identity.