DISQUS

Paul Buchheit: Ideas vs Judgment and Execution: Climbing the Mountain

  • ynd · 1 year ago
    Your blog is becoming a goldmine.
  • rajagopal sukumar · 1 year ago
    That is brilliant Paul. Very insightful.
  • doron · 1 year ago
    I am on my way to climb a mountain, and this post really helped.
  • ginsu · 1 year ago
    I think the "camps" you describe are directed at the same audience, saying pretty much the same thing.

    The "ideas are worthless" camp is saying that ideas are not scarce and hold no intrinsic barrier to competitive entry. The "ideas are valuable" camp is saying that being in the right market is more important than any other factor.

    Both are speaking to the inexperienced entrepreneurs who believe that their ideas are the golden key to success. ("Ideas" generally means technical or design ideas for a product - I think you equate ideas to markets a little too readily.) Inexperienced entrepreneurs often think that when they have an idea, they are the only ones who understand the market. They don't want you to tell anyone their idea, because they think it diminishes their chances of success. And that is the misconception that both camps argue against.

    Execution, judgment, perseverance, diligence, even luck - these things are scarce by definition, because they are terms that have meaning only relative to the norm. A team's possession of more of those factors strengthens competitive barriers to entry. Being in the wrong market is a kind of trump card that reverses all the other factors.
  • Neil · 1 year ago
    The counter-example to the "ideas are worthless" meme is a company like Nathan Myhrvold's Intellectual Ventures, which is essentially a clearinghouse for ideas (along with patents for those ideas).
  • paulbuchheit · 1 year ago
    Patents are a special monopoly granted by the government. They have no value apart from that government granted monopoly. If the law changed and patents were eliminated, then his company would be completely worthless. (so it's safe to conclude that Myhvoid will work very hard to prevent those laws from changing in ways that would reduce the value of his patents)
  • Vinh · 1 year ago
    hahaaha...somehow I misread "Patents" to be "Parents". Made sense until "then his company"...
  • yiannis · 1 year ago
    ideas are not patented of course, rather the result of execution for solving a problem.

    there may be "many" patents (solutions) for the same idea.
  • Ranjit Mathoda · 1 year ago
    To continue Paul's analogy, Myhrvold's company gets together a bunch of mountain climbers and asks them about mountains they think may be worth climbing. They put together a map and brand it as an Intellectual Ventures map. The government says if you want to go up that trail, you must buy that map.
  • alan p · 1 year ago
    What is interesting to note is that, in many of the Tech "waves", the top 10 companies arising have a surprising number of people who are first time climbers.
  • wenbert · 1 year ago
    thanks for the post...
    writing down your ideas even on a piece of tissue paper will help. occasionally, an idea pops on my head -- so that i won't be able to forget it, i write it down... then i spend some time at home "evaluating" that idea... if it will work, then "execute", etc.
  • Slim Amamou · 1 year ago
    DH5

    "Isn't that a little bit like saying that having the right idea DOES matter?"

    exactly. if 1 right idea is worth $1000000, and if 1 in a 1000000 idea is good. then and idea is worth $1. that's nothing given the current $ course.

    "It also requires good judgment in order to choose the right route"

    of course. but this is not the idea value. it's the persons value. a person with good judgment is actually worth $1000000.
  • nicolas belhassen · 1 year ago
    strongly disagree.
    you can not put value to something you do not understand.
    lack of modelisation in idea creation process drive you to ignore the field and depreciate it.
    What is not modelised is not existing in your grid, and thus has no value. but still it exist.
    it s strongly exist, waiting the right grid.
  • IdeaTagger · 1 year ago
    The mountain analogy is brilliant, as is the post in general. I went for a different argument against the “ideas are worthless” meme about a year ago. In a post titled “In defence of the brilliant idea”, I argued that good execution is itself a combination of several good ideas, which I believe is what you rightly refer to as judgement. In other words, there is the original idea of which mountain to climb and which route to take but if you then make a judgement call to deviate from the original plan, that itself is an idea in a sense.

    I also argued that if a not-so-good business idea sparks a better one or induces a great idea for execution, the original idea has contributed some value however small to the final product and is therefore not worthless.
  • Greg Gershman · 1 year ago
    Aren't entrepreneurs selling ideas everyday? Every startup that gets funding is selling an idea to investors, no?
  • bernard lunn · 1 year ago
    Great post, thank you. For years I have talked about this as mountain climbing if only because I love mountains. My favorite has been when we close Series A it is like getting to Base Camp - good but a long way to go. Your post perfectly captures both the critical nature of getting the basic idea right as well as how totally useless that is without excellent judgment and execution.
  • Colm · 1 year ago
    This is basic stuff. If you have an idea but don't execute it you will finish with what you started with - an idea.

    If you have an idea, do market research, plan the executation of the idea in detail and execute it to that plan - then you will acheive something.

    If you have limited budget and want the something to be a success then your idea must satisfy a niche demand (the bigger the niche better!!)

    The reason so many of us fail is that to have an idea you must be a dreamer. Dreamers by their very nature are not practical charachters. They become practical through experience (often painful). At the point they are painfully experienced, they must have the courage to take one last idea past the dream stage! Most don't!!
  • LukeG · 1 year ago
    Much less eloquent and more prosaic, but I like the "10% idea, 90% execution" formulation...it's an exact calculation, btw.
  • augustus · 1 year ago
    I have always disagreed with the camp that says "Ideas are worthless". I tend to agree with your article.

    I also think that most ideas are bad. It takes good judgment to pick the right idea.

    Two people who fit that last part of your article are Steve Jobs and Disney. Jobs had the idea for Apple, MacIntosh, iPod and iPhone. Disney Mickey Mouse, Family Entertainment on TV and Theme Park. All really wonderful ideas.
  • Geoff · 1 year ago
    I remember reading once 'most people only have ideas about an idea" which in my experience has proven quite true.
  • Yariv · 1 year ago
    Paul, I created a FriendFeed library for Erlang. I hope it simplifies getting around the cliff :) http://code.google.com/p/erlang-friendfeed/.
  • jeber · 1 year ago
    Getting from idea to product is much like committing a crime. One needs not only means (the idea) but opportunity. How many great ideas haven't been realized simply because the person with the idea had to opportunity to act upon it? The internet helps facilitate the conversation between those with ideas and those who can see them fulfilled, but there are still those who cannot access the internet or the people they need to contact.
  • dapkus · 1 year ago
    nice analogy.

    seems you need to get lucky too, since not every route leads safely to gold and not every mountain has gold.

    also seems that much of the value in having a great team is that they'll be able to explore more mountain by moving quickly and focussing on the parts of the mountain that are safely accessible.
  • she · 1 year ago
    But the bottom line still is true - ideas alone are not useful.

    It is what one makes _out_ from ideas is what is worthwhile
  • detrick · 1 year ago
    Excellent post Paul! My problem is I keep climbing hills and thinking they are mountains!
  • ezn · 1 year ago
    Summary:
    idea * judgment * ability * determination * LUCK = $$$

    How did LUCK come out of the blue in the Summary? I didn't read it in your elaboration... :)

    Just pulling your leg... But don't we all still have sense that there is one factor that you cannot control. I guess our job as entrepreneurs is to maximize the chances for success by playing the factors that we can control.
  • Qi Ji · 1 year ago
    Hey Paul, could you please let me know your email address? I'm looking for your advise :) Please send me a note: august.fifth@gmail.com
  • ptc · 1 year ago
    Good analogy!
    But isn't judgment a part of execution?
  • jon · 1 year ago
    Pretty cool article. Thanks for sharing. I think it also points out to the importance of having a good game plane for your beta version. Ones your users are giving you feedback you at least now where you are standing, how you got there, and why you did not take other routes...
  • Good Luck · 1 year ago
    Why do people insist on using analogies? Would those concepts be so difficult to understand if you used normal words like projects, programmers and money?
    This must come straight from Slashdot car analogy :(
  • Pepsi · 1 year ago
    Because many people want to keep it simple, not everyone understands technical minutiae or the processes that go on in a business, you can't hope to condense everything that goes on in a business (especially big ones) in one post.
  • Pepsi · 1 year ago
    Idea's do matter a hell of a lot, einstein changed the world with conceiving of the proper ideas with which to view physics and gravity, the fact of the matter is, great ideas matter, but KNOWING HOW to connect ideas, into a coherent framework (an invention, a new way of doing something, etc) is hard.

    It's not that ideas are worthless, it's knowing what to do with them, and knowing who has the expertise to implement them and bring them together.

    The whole is more then the sum of it's parts, but knowing how to make the parts to begin with, and knowing what parts you need to create/invent, are proof positive that IDEAS matter.

    The fact of the matter is rich people have the money to gamble on ideas with a buffer against the market, the average person does not have that. The fact is, if you took some really smart people off the street, who've been working on ideas and insights into many industries, and gave them a pile of money, they'd turn their ideas into successful companies or products, I have no doubt about this.
  • Inyuki · 1 year ago
    Thank you for an idea of how to get one's ideas funded.

    My idea of how to sell my ideas was simply to join a company and start applying my ideas to it's inner workings. That is, while having a job, thinking of possible innovations and solutions that would make the company work better and be better, even to think of a mission of the company it is not right. Then gradually start buying shares of the company, and think of greater ideas that company could realize and benefit, and hence, increase the price of it's shares, the part of which would be mine :-).
  • rizwan adil · 1 year ago
    this is lovely stuff. made perfect sense
  • Nick B.B. · 11 months ago
    I've got an idea... nup...lost it. What a relief.
  • Pawel Brodzinski · 11 months ago
    I can't agree that "you just need to build the right product. A mediocre team building the right product will succeed and a brilliant team building the wrong product will fail."

    If you have mediocre team and you try to build great product you will most likely survive for some time, not succeed. By the time you'll improve your team someone will reuse the idea and "steal" your success before you're ready to achieve it.

    On the other hand great team should be aware something is wrong with the product an should be able (if you're lucky) to adjust the plan.

    The whole thing isn't so simple as you don't act in a single moment but over time in changing business environment. If you constantly adjust your business model you rise your chances.

    Great idea alone is wortheless. Great team alone is worthless too. You have to mix them to be fairly sure you'll achieve a success.
  • Felix · 6 months ago
    Great post. Maybe the general point should be "Having the right idea at the right time matters"?
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