DISQUS

Paul Buchheit: Overnight success takes a long time

  • Louis Gray · 11 months ago
    Your money quote here, "people care about the product. In fact, they care so much that they write long blog posts about what we should do differently" is exactly why I posted what I did.

    I am a big believer in FriendFeed, and have been a visible promoter of you, the team, and what you're trying to do. My expectations are big enough, they probably rank only behind yours. I knew posting what I did was a risk as it could encourage the naysayers to pile on (which some did), but I think you understand my motivations.

    Time is a metric few have patience for, as you can see with the clamoring for real-time delivery from FeedBurner, and the push for the growth of the real-time Web, with Twitter and FriendFeed as major participants.

    As I said in my post, your team is the most capable, per capita, of any I've ever seen. It was a major part of why I started being so vocal more than a year ago. I know you guys can do great things, and we're looking forward to seeing them... as always... right away.

    Thanks for the post.
  • Cesare · 11 months ago
    Instead of starting with "very interesting post" I will start with a quotation which floats into my mind these days:

    “Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.” - Leisa Reichelt

    I subscribe each single character of this quotation. There will always be somebody "blaming" your product, or saying "if you add this I will buy/use it".
    I think the only solution is patience, smart interpretation of users' feedback and passion. I guess you and your team have all these features, so there are all the requisites to create a great product.

    Good luck!
  • Martha · 11 months ago
    I love Friendfeed and hope that it continues to evolve. One can never expect perfection, but I am more than happy to put my two cents in as I see areas for improvement and hope with all my heart the Friendfeed goes the route of Gmail (another tool that I have adopted over the past year and have found love for). I definitely had some ramping up with FF because I initially found it complicated and harder to jump into than, say, Twitter. But now that I understand it, I am definitely seeing its promise. I don't think I am adequately using all that it has to offer, but I will get there.

    For the very short term, I would love more discussion on how to use it and all of its benefits. Twitter has volumes much written about it for such a simple product. I find it astounding that I haven't seen more on FF - a tool with so much more to it.

    Martha
  • John · 11 months ago
    Paul,

    I agree with your argument about FriendFeed. The "lite" version might be a good idea so that it is like Google where you visite the webpage and start using it. Another thing is this concept of "feed" or "RSS" that many many people are not comfortable with. My points on FriendFeed:

    - FriendFeed is a good service with good intention trying to make people see what they are doing
    - You can't compare the Gmail example with FriendFeed, because email has been there like yahoo mail and hotmail, so people already understood about email and it really wasn't hard for people to start using gmail because it is another email. But frienfeed is different, "social aggregator" is new so people *just* don't know or some of them don't care. They would just rather go to that site and see.
    -Centralize some of the content by making users do more on FriendFeed. Pulling stuff from different sites are great, but show that FriendFeed is in control by allowing people to post, delete, update (i know friendfeed already does the comment) more, more on different areas. People need to trust the service and firmly state quality and in control aspect of Friendfeed. Right now it just seems it is pulling bunch of things from everywhere and just dropping it on the user and have them organize
    -More organize the information. Now it is a bunch of lists, organize that stuff. Break it down by content, politics, military ( i know the friendfeed room ), organize. break it down by date, month, year, split the area in to pictures, blogs, services (people posted XXXDfSDF on twitter, #(#(J# on flickr) or whatever. Right now it just seems like friendfeed just pulled it and spitted it back to the user.
    -Be more aggressive, expand in to different areas. If the initial idea seems not realistic, just change it the next week. Who cares, expand new service, but my main point to you is this organization of all these entries (feeds). Those need to be broken down and simplified.

    -
  • Mona N. · 11 months ago
    Pure class. Thank you for sharing your thoughts. Wow.
  • blowind · 8 months ago
    yeah
    i agree with you
  • Rahsheen · 11 months ago
    Definitely awesome to read this. I'm sure it clears up things for a lot of people.
  • evhead · 11 months ago
    Well put, Paul
  • tweetip · 11 months ago
    In the comments after this post by evhead, the question is asked: "What FriendFeed wants to be when it grows up... A conversation platform to rival Twitter?"
    I'm guessing part of the answer arrives with who evhead is.
    http://evhead.com/
  • Sriram · 11 months ago
    Good post. It's easier to criticize than create and people think they add value when they find the faults instead of also recognizing the possibilities.
  • mathewballard · 11 months ago
    Your right. People are only complaining because they love Friendfeed and they want to see it grow and become what it should be.

    My main complaint about Friendfeed is the fact that it is becoming less accessible to new users. Louis Gray hit it right on the head, new users get discouraged because they either get blasted with a million different things or they can't break through and get to those of us who have been using it for a while now.

    But, I know that Friendfeed will grow and it will be fantastic. I have faith in all those that are behind making Friendfeed what it is today.
  • srw · 11 months ago
    Recomment from Louis Gray post:

    FF must encourage third party development using current or better APIs. FF must focus on strong infrastructure and use some evangelists to push better applications (e.g: friend suggestions, information filtering).

    More now:

    From my humble perspective the potential I am seeing in FF [current] infrastructure/service is amazing IF FF helps to build complex applications around it (not just simple API queries). I am seeing less Search Engine (e.g: Google) queries in the near future and more feeds consumption, customization/formats (even receiving podcasts, torrents and downloading them automatically).

    So, my perfect friendfeed is just: Current FF infrastructure + Powerful API (may be with some future computing inside FF datacenter for specific algorithms) + Some_kind_of_data_persistence (so, I don't just connect to feeds, but with simple semi-static data like my movies ranking, etc, in other words what data portability seems to be is closer to FF than other initiatives).
  • dl · 11 months ago
    If only companies like Polaroid, Kodak, GM...etc learned the power of feedback and had the resource you have of instant overwhelming feedback from "complainers" 30 years ago imagine where those icons might have gone and looked at "complaining" as a sign that the people cared about the product when it was good and could have gotten better. They might have actually looked at themselves more as research and development labs and less like a corporate ladder and retirement account.
  • Scott M. Iseman · 11 months ago
    Paul--

    My two cents.

    At this time, and I said this a few months ago, my take on Friendfeed goes something along the lines of your network feels to me like the underground or hub of the core social media movement.

    But, the more I think about it, the more I see potential of Friendfeed to become a bigger part of a the "intellectual" internet revolution, and a place where real issues can be discussed, debated and resolved.

    To be straight forward. I didn't see myself getting involved in Friendfeed, much more than a Facebook application, as I've been quite content with the Twitter experience. Twitter is great for real time discussion between a large growing platfom of innovators and influentials. But, clearly Friendfeed allows for a larger discussion and debate experience.

    In my eyes, one way Friendfeed operates, is as a badge of interaction and skill. No other site on the internet (that I know of) so elegantly allows the user to display their Web 2.0 credentials, and have a place to navigate to so many of a users other preferred sites.

    I am glad to see you responded to this weekend's comments, and that you noted it is a long journey. More and more, I see the long term value in Friendfeed, and from my little corner of the world, I don't see what you'd really want to change, even though I am sure you and many of your loyal users see what I don't. Service works great as is. Very innovative and compelling, once one has committed themself to the service.

    Based on the week's discussion, I'll be contributing more to Friendfeed.

    Best,

    Scott
  • Robin · 11 months ago
    Nice. Most observers forget that it took google search years to get to a world dominating position, and when I used to hear comments saying "Gmail only has 1% of the market etc. etc.", I presumed that the googlers involved must surely have that kind of perspective. Nice to see that this was true!
  • Kuldeep Khadka · 11 months ago
    Hi Paul,

    I came across your article via hacker news.

    Until now I was completely unaware of FriendFeed, so you can understand that I've not used it so far. But in the coming days, I would be interested in trying it. I have used all the webmail services you have mentioned (Hotmail, Yahoo and Gmail) and I've enjoyed using Gmail for its sheer simplicity.

    But the point I would like to make through this comment is that that your article is really so motivating. Inspite of not using FriendFeed, I could still connect with this article of yours.

    Wow! Such insighful notions on 'experience' and 'overnight succes.'

    Would like to wish you the best in all your upcoming endeavors.

    Two years back I read the book 'The Google Story' and was greatly motivated by it.

    Love & regards,
    CoolDeep
    http://problem-n-solution.blogspot.com
  • ryan · 11 months ago
    I want Google to integrate Twitter into Gmail ....

    I chat..voice chat and email from Gmail i should be able to Twitter too via a nice official google/twitter integration ...like one tab for inbox and one tab for gmail.

    Well that is what i would like to see
  • Webomatica · 11 months ago
    Hi Paul, great post. Here's a post I wrote last night with some thoughts about how I use FF and what I'd like to see.

    http://www.webomatica.com/wordpress/2009/01/03/...

    Generally I love the service, think you folks are on the right track. There may be an issue of presenting the data in a more useful way from the folks who feel like they're being drowned by the firehose.
  • GabeRivera · 11 months ago
    Nobody should count out FF. The obvious technical excellence of the team and the very impressive pace of innovation you guys have already demonstrated make that clear. But I think people are alarmed that so many people have tried the site and then abandoned it (or at least that's how it appears). I personally think the way commenting and liking works has created incentives for the wrong kind of behavior, and you might be stuck in a kind of local maximum as far as uptake until you really shake things up. But what do I know? Anyway, good luck, I'll use FF regardless (though I don't comment any more...).
  • Scobleizer · 11 months ago
    Now THAT is interesting! What is the right kind of behavior? I think you're onto something there, but want to hear a lot more of what you consider the "right" kind of behavior.
  • chrisco · 11 months ago
    I've found myself using Google Reader more and FriendFeed less.
  • dcfemella · 11 months ago
    Great post!
  • kmeelah · 11 months ago
    Paul, like your insightful posts. I don't have much to add except to say that I love and rely upon FriendFeed. It has singlehandedly changed my internet experience ever since I discovered it around last May. I don't know what I'd do if it ever disappeared. It has become so important to me that when my job blocked it, I went to immediately get a $99 netbook on sale at Radio Shack to get back to it and all the other blocked sites.
  • Winnu Ayi · 11 months ago
    I'm a BIG FAN of GMAIL. It has a lot of interesting stuff than YahooMail.
    About FriendFeed, here in my country, Indonesia, everyone doesn't aware about it. Perhaps, it is a new thing.

    And I believe, FriendFeed will bigger here. Like Facebook takes user of Friendster slowly but sure.
  • Loic Lemeur · 11 months ago
    great post Paul, I so agree and would not have been able to express it so well
  • shonzilla · 11 months ago
    You pretty much nailed it, Paul.

    Let me contribute YAFFS (Yet Another Formula For Success):
    Idea + Talent + Focus + Endurance + Coffee + Connections + Timeliness = Success

    I hope FriendFeed will also have the last two ingredients for Success. :-)

    Cheers!
    Shonzilla
  • Paul Moss · 11 months ago
    Friendfeed is awesome. We use it all the time as a social and work tool.
    Keep up the great work.
  • Colin Henderson · 11 months ago
    This is a timely post for me. I am probably in the early adopter category - used twitter in Apr 2007. I watched FF at launch and left, came back, left etc. interestingly my initial reaction to gmail was similar. Took me till late 2004 before I "got it". Today I am devoted to Apps Premium, Docs etc, on web and mobile, and cannot imagine what would make me shift.

    Bottom line - i totally agree that it takes time to be an overnight success so stick at it.

    PS ... I moved to FF full time over the holidays, and interestingly it was Tweetdeck that did it for me. When I realised I could use lists and rooms in FF to manage my streams of data on my terms, I finally "got" Friendfeed.
  • nak · 11 months ago
    Gmail would be a lot better if it allowed registration of usernames < 6 characters wide.
  • Hutch Carpenter · 11 months ago
    Yup Paul - agree with you all the way here. Twitter has been called on to do many things this year (track, more rich media, threading, arcane tech reqmts). So what does Twitter do? They shut down features periodically and work to keep the service stable. They go by their own metronome.

    I think playing it out for a while makes sense. FriendFeed's biggest problem is its incredible versatility. You can stream in 50 different services. Reshare. Create Rooms. Create Lists. View Best of's. Send comments to Twitter. Post pics. Catch audios and videos in-line. Search in multiple ways. View in real-time. View shortened URLs in full. Etc...

    Truly, who the hell doesn't recognize all the amazing goodness that has been achieved thus far? Unbelieveable that some people dismiss FriendFeed so easily.

    Perhaps the biggest question is what FriendFeed wants to be when it grows up. A personal information management service for the new landscape of social media? A social network to rival Facebook? A conversation platform to rival Twitter? I'm sure you guys are well aware of the different opportunities. Looking forward to seeing 2009 brings for FriendFeed.
  • Loic Lemeur · 11 months ago
  • davemc500hats · 11 months ago
    nice piece. (and glad to see the FT quote on gmail market share make its way into this post... how circular & small a world we live in!)

    of course FF could always be more/better, but hey i'm already addicted ;)

    i'll stop commenting now, since it's been at least 2 minutes since i checked FF.
  • Vaibhav Domkundwar · 11 months ago
    Great post, Paul. It definitely takes a long time to build a "product" that sustainably delivers value (like Gmail) than a feature and your articulation of this was perfect. I am not a user of friendfeed mainly because I think psychologically one needs to be on the destination site to "experience" the site / the reason one signed up there in the first place. While FF can be a good dashboard, I think it doesn't deliver the same experience as going to the destination social network. I'd still prefer to log in to LinkedIn and check the latest updates than to rely on a FF like dashboard. Similarly for Facebook and Youtube and others. And if I end up on the destination sites anyway then what is the incentive to be active on FF? This may be just me, though but a data point for you anyway.

    Having said that, I do think there is a need for a system that aggregates all the updates I care about. I am just now sure what it should look like or be like.

    All the best to you and the FF team.
  • ontarioemperor · 11 months ago
    Paul, it's obvious that Louis Gray's post touched a nerve and caused a lot of people to respond, me included.

    But I think that Louis' first marketing requirement suggested a possible direction for exploration.

    Rather than asking Louis, Robert Scoble, myself, or any current FriendFeed user what the perfect FriendFeed would look like, perhaps a better investment of time would be to ask someone who isn't using FriendFeed, or better still someone who tried to use FriendFeed and gave up, what THEY'D like to see.

    More than likely you're already doing this, but it's probably something that needs to be emphasized. With so many "shiny toys" out there, there may be a limited time factor in which a new adopter will choose to either figure out an application, or forget about it and try another one.
  • che2on · 11 months ago
  • Glen Meyburgh · 11 months ago
    Thanks for the insight on making an overnight success! This gives a wonderful insight to the process involved.
  • charlieanzman · 11 months ago
    Paul - The fact that you immediately engage the Friendfeed community when there are questions, suggestions or blog posts (as the FF team has all along right on Friendfeed) speaks volumes for the future of the product. (Keep it comin'!)
  • Koffee · 11 months ago
    FF is awesome, just not for 99.75% of the population who lack the smarts/interest in such a noisy thing IMHO. Niche is fine but it needs a dramatic overhaul to appeal to the masses and not just Louis and Robert.
  • Dallas Cao · 11 months ago
    Hi Paul. Can I translate this article and then republish it at weeyee.com or some other places?
    I didn't realize gmail had such an interesting history. Gmail is the most brilliant, ingenious product I have ever seen (no exaggeration).
  • paulbuchheit · 11 months ago
    Sure.
  • Mohammed Shahbaaz Hussain · 11 months ago
    well, i think gmail and friendfeed both are entirely different services and it is not good to think friendfeed in the gmail way.
  • .LAG · 11 months ago
    "My expectation is that big success takes years...This notion of overnight success is very misleading..."

    Well said. In the music business, there's the notion of overnight sucess, but even if you look at something that looks like that, such as American Idol, you'll find that the winners have been performing and honing their skills for years. I like FF a lot, and I see the potential, and hope to go along for the ride as you shape it into a product that even you have no complaints about. Great post.

    .LAG
  • Mrinal · 11 months ago
    Its interesting to note that you EVEN have to write this post - Good to Great would be a great read for those seeking silver bullets.
  • Dallas Cao · 11 months ago
    One enhancement I can think of is language filtering. If one is subscribed to many multilingual friends, his homepage can be messy with messages of several languages and many people can only read one language.
  • jon · 11 months ago
    Since it's still in beta after nearly 8 years can you really claim "success" ?
  • Site O Rific · 11 months ago
    What a great story. I LOVE Gmail! I mean compare it to AOL, come on! I had no idea that it was in the works for so long and that it struggled against such nay saying. I experienced the same thing with my first dot com, everyone said I was nuts. 5 years later they all want to know how I became an overnight success. 5 years of steady work and rock solid intuition.
  • redhat · 11 months ago
    I would like a way to access the site with my BlackBerry, iow I would like a mobile version where I could comment on any postings I make with any of the other services I use.
  • redhat · 11 months ago
    I just remembered I wanted to be able to tag items or comments posted by me (or others.) And have them automatically added to my Folksonomy Provider, such as del.icio.us.
  • iridiumcao · 10 months ago
    thank you for sharing this interesting story.
    I like gmail which is my main web mail.
  • thezak · 9 months ago
    There's got to be some way to workaround gmail or develop a mechanism to sort gmail messages alphabetically by subject, but how?...
  • Mark Essel · 5 months ago
    Wow, just came across this. Love the long term evolutionary vision you have for the product and company Paul. Good stuff on all levels. I'm happy to host some killer friendfeed embeds in my blog and look forward to fantastic features in the future.

    I'm working now on a product that can tie users social media status to contextual ads. It's jury rigged to work with twitter-> zemanta's semantic tools-> and google adsense search at the moment but the tool works (it's just ugly as hell at the moment).

    If you're interested I'd love to chat with you about why I think this type of tool that will connect ads directly to user interest is a great (and non-intrusive) way to monetize from social media. It's the tip of the iceberg as far as Intelligent Media Management goes.

    I imagine continual web searches using friendfeed like real time search for meta data of interest to me being funneled back to a central scanning repository. This is the type of virtual assistant technology I'd eventually like to work on. My thoughts are that contextual advertising may help fuel research in this direction.
  • George · 11 months ago
    Tell me about your home based business. Any ideas?

    email me at homebusiness@shoppersmarketplace.com
  • Laura_N · 11 months ago
    Yeah, Paul, tell George about your home based business!
  • Greg · 11 months ago
    Don't really have and comments on FriendFeed but just wanted to say "Great Post". It gives inspiration to a weary IT worker on a Monday morning.